eRelevance

eRelevance

项目介绍

eRelevance 利用其客户数据库和技术，用技术取代人工完成传统的劳动密集型工作，为客户提供*优战略建议。开展营销活动中 eRelevance 的优势在于，综合利用邮件、短信、推动通知、Facebook 广告、网页广告及其独有的渠道，营销效果更好，获得的潜在客户 (lead generation) 数量是之前的 300-400%。营销活动衡量方面，eRelevance 根据营销活动的目标客户、活动时间、活动周期等设定活动衡量标准，有利于客户跟踪评价营销结果。

融资历史

A轮 2016年04月02日 Rally VenturesChicago VenturesMiramarRothenberg Ventures 450万美元 详情

公司简介

美国 eRelevance

Located in Austin, Texas, eRelevance provides a technology-enabled marketing automation service to small to medium-sized businesses. The company was founded in July 2013 by Robert Fabbio, Lance Obermeyer, and Timothy Smith, who have been collectively associated with more than 12 start-ups that have created over $1.5B of shareholder value at time of exit.  There are two general areas of marketing for businesses: external and internal.  External marketing is focused on finding new customers (print, radio, TV, interactive).  Internal marketing is focused on generating more business from existing customers. 

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